Our Story

Erika Gonzalez launched Scoop PR in 2010 to provide organizations of all shapes and sizes the inside "scoop" on how to attract media attention and better engage with key audiences.

She saw a need in the market for a different model of public relations consulting that didn't require clients to lock into large, long-term contracts or pay for services or staff they didn't use. 

Erika found that clients appreciated a more nimble approach built around their specific needs. She continues to structure her working relationships based on what will benefit clients and allow them to effectively address their PR and marketing challenges. 

Our Credentials 

With her background as a journalist, Scoop PR Founder Erika Gonzalez offers unique insight into the news-making process and guidance on the best way to tell your story. She has a large stable of media contacts and understands how to convey information to attract media coverage. 

A former reporter for the Denver Business Journal, Boulder Daily Camera and Rocky Mountain News, Erika has spent two decades years crafting messages for a wide spectrum of audiences utilizing her journalism, public relations and project management skills.

As an independent PR practitioner, Erika assists a wide variety of clients with their publicity needs, landing placements in such media outlets as the Denver Post, the Washington Post, the Wall Street Journal, Colorado Public Radio, Associated Press, CBS MoneyWatch, CNN, Fast Company and CNBC.

Before founding Scoop, Erika served as chief spokesperson for the Colorado Lottery, where she also oversaw crisis communications, public relations planning, product launches and consumer correspondence.

Our Values

We strive to provide personalized service customized to meet each client's individual needs. We don't take a one-size-fits all approach because our experience has shown us that tailoring our tactics to fit your objectives and goals yields better results. 

We believe every organization - regardless of size - should be able to access public relations services. To that end, we've developed a flexible pricing structure that enables clients us to hire us on hourly, project or retainer basis. 

Last, but certainly not least, we offer clients clear, consistent communication so clients never feel out of the loop.